A Comparison of Wine Drinking Behaviours in Young Adults in the UKand France
2011
Ritchie, Caroline | Valentin, Dominique
This paper presents an exploratory study investigating similarity and differences in interaction with and attitudes towards wine amongst young adults in theUK and France. The UK is not a wine producing country yet wine consumption is rising. In France along with other major European wine producing countries wine consumptionis declining. The aim of this research is to better develop our understanding of how youngadults in different European countries interact with wine; why and when they would choose to buy and consume wine in preference to other alcoholic drinks.
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