Switching behavior in the adoption of a land information system in China: A perspective of the push–pull–mooring framework
2021
Zeng, Zhongping | Li, Siqi | Lian, Jiunn-Woei | Li, Jiang | Chen, Tao | Li, Yujia
The exploration of the general antecedents of what would cause users to adopt innovative information technologies in land sectors is critical for digital transformation in terms of governance. This empirical study employs a push-pull-mooring (PPM) framework (a paradigm that originated from the human migration theory), to examine why users would switch from the traditional paper-based work pattern to land information system (LIS) applications. Based upon the relevant technology adoption theories, a couple of determinants have been integrated into the PPM framework. The land sectors undergoing digital transformation in China have been chosen for such analysis and investigation. Data collected from 208 public servants at administrative county level in China are analyzed to test the proposed hypotheses, using the structural equation modeling (SEM) technique. The results show that push factors (such as dissatisfaction with traditional work patterns), and pulling factors (such as perceived usefulness, perceived ease of use and subjective norms) positively affect switching intention. Meanwhile, mooring factors such as inertia hinder switching behavior. Based on these findings, several behavior interventions and land information usage policy suggestions are put forward to promote the digital transformation in land sectors.
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