Market competition forces: A study of the Chinese case goods furniture industry
2007
Hunter, S.L. | Li, G.
China's furniture industry and the Chinese consumer marketplace have been experiencing dramatic changes over the last 10 years. These changes impose intense pressure on the United States and other furniture manufacturers; but, they may also provide opportunities to tap into the Chinese consumer furniture market. This paper is a study of China's furniture industry competitive forces and the Chinese consumer marketplace. This research will yield insights into Chinese marketplace competition factors and opportunities.
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