Are most Germans already vegetarians?
2022
Christoph-Schulz, Inken Birte | Banse, Martin
Animal products have recently been discussed more critically than 30 years ago due to various negative effects, e.g. on the climate. Plant-based alternatives to meat and dairy products, on the other hand, seem to be experiencing a veritable triumph. To what extent this perception corresponds to reality or whether the real market situation differs from what some reports suggest, is examined in this paper using data from a panel of private households of the Gesellschaft für Konsumgüterforschung (GfK). The results show clear differences in the quantitative importance of alternative (plant-based) products. While alternative products are demanded in comparatively small quantities for meat products, they are in much higher demand for dairy products. The buyer reach and repurchase rates are significantly lower for plant-based alternative products, while the average price is significantly higher than for the animal-based "originals".
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