Relevance. The structure of the food market is represented by various types of products, of which the largest share is taken by the fruit and vegetable sector. In the conditions of a tense political situation in the world and the establishment of barriers in foreign trade, agriculture is a strategically important branch of the Russian economy. Today, the fruit and vegetable sector of the Russian economy does not fully satisfy the needs of the population for vegetables and fruits. This is evidenced by the fact that the domestic market does not provide the population with high-quality vegetables and fruits, creates favorable conditions for filling it with foreign goods, which constitute about 35% of the consumer basket of Russians. All this leads to the need for additional analysis to identify trends in the development of the Russian market for fruits and vegetables and to identify priority areas for its development.Methods. The purpose of the article is to conduct an analysis of the main trends in the development of the Russian fruit and vegetable market, in order to determine the priority areas of its operation. The basis of the study was the statistical data of the customs authorities of the Russian Federation on the import and export of fruits and vegetables, as well as the federal service of state statistics on the volumes of production and consumption of fruits and vegetables in Russia.Results. As a result of the analysis of the state of the fruit and vegetable market in Russia in 2011-2018, carried out in the article. It can be stated that the population is experiencing a shortage of consumption of fruits and vegetables. Over the past eight years, imports exceeded exports in the structure of commodity circulation of fruits and vegetables, which indicates the dependence of the national market on foreign goods. The state of the fruit and vegetable market is influenced by the following factors: the level of development of the logistics infrastructure, material and technical equipment of enterprises, as well as the presence of sanctions and counter sanctions.

The population of our planet is growing every year and its growth by 2050 will exceed the potential of agriculture and will not be able to provide food security in General. This problem is the subject of the study. The article considers the existing programs of the Russian Federation aimed at supporting domestic producers of agricultural raw materials and food, ensuring the availability and quality of food in the food market. Foreign experience in the creation and implementation of programs in these areas has been studied. The article presents an assessment of the consequences of sanctions on the total cost of trade flows between the European Union and Russia. The study was carried out on the example of data on the Irkutsk region. An element of scientific novelty is the consideration of approaches to solving the problem of food security not only from the state, producers of agricultural raw materials and food, but also from its consumers – the population. Social efficiency in achieving the proposed performance indicators will be determined by increasing life expectancy, reducing morbidity, improving the quality of life of those suffering from diseases associated with poor nutrition, and the ratio of the obtained favorable social results to the costs to achieve them. At the same time, economic efficiency will be expressed by assessing the impact of the results achieved in the framework of the program activities on the formation of the gross product, increasing labor productivity and ensuring the dynamics of economic growth. The practical application of the proposed directions of improving the availability and quality of food for the population will improve the efficiency of the food market and create conditions for the formation of the state of protection of the Russian subjects from the threats of food security.