The aim of the paper is to show the general trend of consumption in the Baltic countries. The member states of the European Union attach great importance to the well-being, health and the promotion of healthy lifestyle. In order to be able to make decisions on the future plan of action, COBEREN (Consumer Behaviour Erasmus Network) carried out a project with an aim of studying the food consumption habits in the European Union countries. The obtained results show the consumer habits of each participating state, although not on the regional level. This study will look at the consumption habits in the Baltic countries and find out the nature of consumption in those three states. The statistical method – analysis of variance – was used to analyse the COBEREN data. The main conclusion is that consumers of the Baltic countries do not differ greatly in their consumption habits.

Churchyard of Latgale Upland is one of the most important parts of cultural historic space of Latvia. The study is based on the materials from expedition made in summer and autumn 2011, as well as on literary studies. Architecturally compositional form of the church is a key part of the landscape, supplemented by other landscape elements. Research and evaluation of the individual elements give specific cultural space characteristics of each investigated area. Visibility in the main view points and links with residential buildings for the churchyard is vital. Each study of landscape area schemes formation is based not only on the church as a domination point expression. Separate churchyard elements - crucifixes, procession paths, burial area, meditation area and a planting in church gardens - are important in describing churchyards. The aim of the research was to find most common elements in churchyards to establish general guidelines for recording and evaluation of the churchyard in Latgale Upland in future. In perspective that could be used as basis for making the landscape typology. Results showed typical landscape elements in the churchyard. In describing churchyards is important to divide typical and unique elements. The research provides information that is important for the further local territorial development plans, focusing attention on the region’s cultural values and identity preservation.

Nowadays, linkage of landscape ecology with landscape aesthetics becomes very topical, especially when people move from rural areas to big towns and cities. Landscape ecological planning becomes more important in terms of sustainable environment. Landscape assessment and investigation needs a multidisciplinary approach. The aim of the study was to evaluate landscape ecological aesthetics in urban area. The selected city for study was Jelgava – city with a special characteristic landscape of Zemgale plains and wide green spaces in the city centre. Jelgava is one of the examples of complex urban system with ecological environment. This research presents landscape evaluation of Jelgava using ecological aesthetics assessment method. Territory of Jelgava was divided in groups of research areas: green spaces, residential areas and other territories. Qualitative and quantitative methods were used in the research. The methods applied in this research describe the present situation of the city. Landscape inventory, biotope structure analysis and evaluation of landscape ecological aesthetical qualities give a general overview of the problems and opportunities of the examined city. Research study was managed in autumn and winter 2011. The results show the need for sorting the cityscape and use of ecological principles in further urban planning. Green areas of Jelgava are ecological and aesthetical valuable but multi-storey residential areas have low quality of landscape ecological aesthetics.

This article analyses the advantages of applicable measures of motivation, taking into consideration the internal environment of an organization as a whole and focuses on the impact of internal environmental factors upon the results of the organization. The paper is based on the survey results obtained by inquiring, municipal administration employees in Lithuanian districts in February-June 2010. The goal of the research was to propose and justify theoretical components for the motivation model of municipal administration employees. The major integrated groups of motivation measures that are the most influential to the factors of internal environment as the main results of research were identified. The authors focus on the positional adjustment of the combinations of motivation measures, in order to improve the motivation of municipal administration employees.

The landscape in Latvia is managed and planned in different levels and regulations. The survey has been undertaken in Latvia with the aim to assess the landscape as regards the aesthetical quality assessment in Latvian watermills and small-scale hydroelectric power plant territories by means of public perception. Duration of research was from May 2011 till March 2012. The method used in this survey is the public questionnaire method. Public notions concerning researched landscapes territories in Latvia reveal that the landscapes in these territories are mainly assessed critically; however, in the assessment of visual information from pictures taken in particular territories the results are different, and the value of these territories is mainly assessed positively. The contribution of Latvian people’s knowledge regarding improvement in the landscapes situations in researched territories of Latvia has to be realized.

Urban forests provide ecological and social functions and significantly improve esthetical value of these ecosystems. These forests also function as recreational areas for urban residents. The aim of this study was to assess the influence of understory cutting of different intensity on vegetation and coincidence with Myrtillosa forest type in Mežaparks, Riga. In total nine study sites were established: three sites adjacent to roads where regular undergrowth management is practiced, three adjacent sites to edges of the pathways, where undergrowth management is practiced only occasionally and three adjacent sites to roads where there is no management activity at all. Combined 54 sample plots were created (each sized 10 × 10 m, area 100 m2 ), where vegetation survey was done using Braun-Blanquet method. This study showed that with an increase in the intensity of undergrowth management, in general, the species richness and their coverage increases, or more specifically, the number of herbaceous and moss species increases, but the occurrence of shrub species decreases. In all study sites we observed the development of synantrophic species, especifically, the development of fructification which was indicated by the following species: Sambucus nigra L., Sambucus racemosa L., Amelanchier spicata Lam. If management intensity decreases, the proportion of competitor species decreases, but the proportion of CSR strategy type species stabilizes.

Zemgale geobotanical region historically was dominated by large broad-leaved forests, but last centuries the high anthropogenic pressure on these territories has reduced the area of these forests. In fragmented landscape small patches of natural broad-leaf forests are protected to preserve the forest structural features, which also function as habitats for rare and protected species. The aim of this study was to compare the natural broad-leaf forest habitats and structural elements and vegetation in woodland key habitats in production forests and protected areas (nature park ''Tērvete'' and nature reserve ''Ukru gārša'') in Zemgale. In total, 12 sample plots were established (the size of sample plot 0.1 ha) in Aegopodiosa forest type. In all sample plots forest structural features were measured and vegetation survey using Braun-Blanquet method was made. In this study, we found that average amount of dead wood varies between 78.7 m**3 haE-1 in woodland key habitats in production forests and 133.0 m**3 haE-1 special protected areas. Considerable amount of broad-leaf natural forests represented by nemoral species (50 – 58% of species richness), which corresponds to these forest type communities in the region.

Agriculture not only supplies food and fibre to the society, but also provides other services, which are not revealed in the market prices. The role of agricultural activities is essential in forming and improving the landscape, in particular, for Lithuanian case study. Therefore, the paper focuses on development of the framework for estimation of consumers’ willingness to pay for agricultural landscape improvements. The objectives of this paper are to present construction of the estimation framework for eliciting willingness to pay (WTP) for non- market agricultural landscape goods through choice experiments (CE) in Lithuania; then, to show the results of framework pre-test, and identify applicability of the framework designed. CE is a survey-based method implying creation of repetitive choice situations about alternatives of agri-environmental schemes for revealing how inhabitants of Lithuania value public goods from agricultural landscape (scenic views, variety of flora and fauna species, recreational infrastructure and services, the objects of cultural heritage), enabling to estimate Lithuanian residents’ WTP and the demand for improvements of agricultural landscape. The results of the pilot survey have shown that the questionnaire was comprehensible and interesting to the respondents, revealing that the valuation of agricultural landscape is in demand by the society. The results of modelling, applying conditional logit, have shown a good model fit, allowing the usage of the estimation framework for the main survey and an estimation of consumers’ willingness to pay for public goods/improvements from agricultural landscape.

The second half of the 20th century brought to light the consequences of human activity, when Humanity was confronted with demiurgical complexes and realized that the planet Earth was not only nature, but a complex system that today could no longer be operated by traditional methods and logic. While until the middle of the 20th century man used natural resources only to meet his needs, the 21st century poses new challenges for mankind to manage the consequences of human activities and to use them rationally and sustainably. The paper presents a study aimed at assessing the potential of ecosystem services development in the Nemunas Delta and anticipating their development directions. As a result of the research, the possible development directions of the Elderships were presented. It was done in two scenarios. The research was carried out in six municipality subdivisions (elderships) of the Nemunas Delta area in the framework of the Lithuanian Science Council project ‘Interaction of ecosystem services and human activities in the context of climate change’. Preparation of this paper was supported by funding from European Social Fund (project No 09.3.3-LMT-K-712-01-0178) under the grant agreement with the Research Council of Lithuania (LMTLT).

The culture industry and its human resources have been little researched in Latvia, yet research on the culture industry is important, because the industry makes a significant contribution to economic growth by promoting employment and the development of competitive regions. The culture industry encompasses libraries, folk art, theatre, music, museums, the creative industry and other sub-industries, yet in recent years those working in all the culture subindustries faced various challenges, including: a low remuneration and insufficient monetary and non-monetary bonuses, resulting in lower job satisfaction and a high personnel turnover. Accordingly, the aim of the research is to develop recommendations for hiring and retaining human resources by examining challenges in managing human resources in the culture industry. The authors conducted a survey among the personnel of the Board of Culture of Jelgava municipality. The survey found that the main challenges faced by the administration of the Board of Culture were an uncompetitive remuneration, the aging of the personnel and generational change as well as inefficient and insufficient motivation for working. The research has developed two scenarios for recruiting: ‘promotion of creativity and non-monetary motivation’ that aim to publicly appreciate human resources, so that they would feel important and significant as well as facilitate creativity, innovation and collective solidarity, while for the purpose of retaining human resources in a long-term and decreasing their turnover, the second scenario ‘competitive remuneration and the differentiation by position category’ aims to gradually raise the remuneration and differentiate it for all categories of personnel.