The migration of many rural youngsters to bigger cities and other countries in order to find a place for better life and job is not only economic but also educational and up-bringing problem nowadays. The development of the Latvian countryside is closely connected with the investment of educated young people in the long-term creative development of the native country. Latvia University of Agriculture students consider that one of the reasons of leaving their native land rather easily is because they were not purposefully brought up in the field of the patriotism and the feelings of belonging to their native country. Higher educational establishments apply different study models dependent mainly on the aims of educational institutions. The aim of this work is to develop a study model of 'Rural tourisms' taking into account that the study course 'Rural Tourism' has its up-bringing potential which can help to increase the development of students' patriotic attitude during the acquisition of Latvian cultural and historic inheritance. The priority of the study course 'Rural Tourism' in Latvian higher educational establishments is supposed to contribute to the development of students' entrepreneurial skills but this direction does not increase the development of students' patriotism. The above mentioned developed study model is based mainly on the dynamics of the relationship between the study program and the development of students' patriotism.

The chapter examines whether contract farming confers benefits primarily to large farmers in practice and how we may be able to make smallholders significantly better off by introducing new profitable crops and livestock products. More often than not, agriculture does not provide ample employment opportunities, largely due to land constraints on production expansion. One solution is to develop nonfarm sectors so as to provide more lucrative employment opportunities, in which working members of farm households increasingly find jobs. The chapter demonstrates the critical importance of increasing nonfarm income to improve the income of rural households and examines the roles of infrastructure and human capital in raising nonfarm income.