Increasing competition among health care service providers for pets and constantly growing requirements for the veterinary service quality, force veterinary service providers to search for some possibilities to remain competitive in the market in order to meet both customer needs and expectations, and animal needs best. The aim of the research is – having identified the choice motives for animal health care service, to enumerate the factors, influencing the choice of veterinary service. In order to find the pet keepers’ approach concerning the factors, influencing the choice of veterinary service, a pilot research was completed. According to the gained primary data results in the research, it was found that the key factors, influencing the choice of veterinary service are as follows: the service quality of health care, the recommendation of the person responsible for animal care and the price for the delivered service.

In the article, following the theoretical aspect, there is analyzed the business model canvas and there is presented the business model classification involving the discussion related to the particularity of veterinary activities. The research aim is after having summarized theoretical aspects of business models, to disclose business model application peculiarities in veterinary activities. In order to disclose the business model application peculiarities in veterinary activities and to supplement the research by other authors, there was disclosed the peculiarity of veterinary service and there was completed the most relevant business model analysis allocated to the development of veterinary activities. Having systematized the business models introduced in different sources it was noticed that there had not been found any business models which were named as ones being unambiguously relevant to veterinary activities. There have been accurately analyzed application possibilities of the business model canvas for the analysis and development in veterinary service activities.