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Customer-based brand equity creation for online grocery stores
2020
Sontaite-Petkeviciene, M., Vytautas Magnus Univ., Kaunas (Lithuania)
Given the growing worldwide tendencies of online shopping and increasing popularity of online grocery shopping, building customer-based brand equity for online grocery stores is gaining its popularity among business owners and marketers. Building good customer-based brand equity is considered to be one of the crucial goals for online businesses that lead to successful competition and good customer experience. The aim of this research is to determine customer-based brand equity dimensions for online grocery stores. To reach the aim, this paper adopts analysis and synthesis of scientific and practical literature in the field of customer-based brand equity and empirical research of three stages: field analysis, expert interviews and customer survey. 33 dimensions of customer-based brand equity for online grocery stores grouped in 8 dimension clusters were generated from the field analysis and expert interviews. Generated dimensions were provided for the evaluation during the customer survey. Empirical research proved 31 valid dimensions of customer-based brand equity for online grocery stores evaluated as very relevant, relevant and of average relevance. Main drivers of customer-based brand equity for online grocery stores that proved to be very relevant are: saving time, good price, fresh products, quality of service, and reputation of retail chain behind.
Mostrar más [+] Menos [-]Surface modelling of a unique heritage object: use of UAV combined with camera and LiDAR for mound inspection
2020
Jankauskiene, D., Klaipeda State Univ. of Applied Sciences (Lithuania);Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Kuklys, I., Klaipeda State Univ. of Applied Sciences (Lithuania) | Kukliene, L., Klaipeda State Univ. of Applied Sciences (Lithuania) | Ruzgiene, B., Klaipeda State Univ. of Applied Sciences (Lithuania)
Nowadays, the use of Unmanned Aerial Vehicle flying at a low altitude in conjunction with photogrammetric and LiDAR technologies allows to collect images of very high-resolution to generate dense points cloud and to simulate geospatial data of territories. The technology used in experimental research contains reconstruction of topography of surface with historical structure, observing the recreational infrastructure, obtaining geographic information for users who are involved in preservation and inspection of such unique cultural/ heritage object as are mounds in Lithuania. In order to get reliable aerial mapping products of preserved unique heritage object, such photogrammetric/ GIS procedures were performed: UAV flight for taking images with the camera; scanning surface by LiDAR simultaneously; processing of image data, 3D modelling and generation of orthophoto. Evaluation of images processing results shows that the accuracy of surface modelling by the use of UAV photogrammetry method satisfied requirements – mean RMSE equal to 0.031 m. The scanning surface by LiDAR from low altitude is advisable, relief representation of experimental area was obtained with mean accuracy up to 0.050 m. Aerial mapping by the use of UAV requires to specify appropriate ground sample distance (GSD) that is important for reducing number of images and time duration for modelling of area. Experiment shows that specified GSD of 1.7 cm is not reasonable; GSD size increased by 1.5 times would be applicable. The use of different software in addition for DSM visualization and analysis is redundant action.
Mostrar más [+] Menos [-]Duration of load effects on development of deformations in bolted moment connection
2020
Fabriciuss, J., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Ozola, L., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia)
Experience saved in the construction industry shows that the timber portal frames with semi-rigid connections at knee joint exhibit permanently increase displacements at the knee and apex point. Normally, timber portal frame with semi-rigid knee joint connection is made with mechanical fasteners located in double circles and cannot be designed without relevant rotation at connection during structures’ exploitation time. The only way to increase connection rigidity is to rise distance from fasteners location at connection, but at the same time, the tension and shear stress become significant at the external section of members. The previous experience is obtained by a model testing showing that deformations at semi-rigid connections are non-linear. These were tests under short-term load and did not disclose creep effects, which can be significant. This study is aimed at the examination of increasing deformations with time under constant static load (creep effects) in semi-rigid dowelled connection. Experimental test models were made and set under long-term load in controlled environmental conditions (heated laboratory room). Results show a significant creep influence to decrease connection stiffness. Corresponding numerical test of orthotropic 3d model by Dlubal RFEM software tools was performed analysing the value of expected deformations. Results of the numerical test showed that friction between timber elements and extra nuts on bolts can increase connection stiffness. Research results in this stage show that the creep can affect connection stiffness more than expected. Also, experimental test results showed lower deformation values comparing with the ones obtained by the numerical test.
Mostrar más [+] Menos [-]Theoretical substantiation of the competitiveness of academic staff from the perspective of educational sciences
2020
Troskova, M., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Katane, I., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia)
The socio-economic changes brought about by globalisation, the internationalisation and digitalisation of higher education, as well as the current demographic situation in Europe and Latvia, raise the issue of the competitiveness of academic staff in the context of multicultural higher education. The aim of the study is to provide a theoretical basis for the competitiveness of academic staff in the view of educational sciences, respecting the different trends and based on the conceptual approaches in personal/specialist competitiveness research. The following research methods were used: study, analysis and evaluation of scientific literature (theoretical research method); reflection of personal experience (empirical research method). As a result of the theoretical research, two trends for the substantiation of the concept of competitiveness in the educational sciences were identified. The first trend: the competitiveness of a person is substantiated through transfers from economic and management science, with a particular emphasis on specialist marketability and employability as a significant manifestation of competitiveness. The second trend: according to the new paradigm of competitiveness in educational sciences, the competitiveness of a human as a person and as a specialist is based on the perspective of pedagogy and psychology. The research results led to the conclusion that there are three conceptual approaches in the methodology of competitiveness research: 1) qualitative approach: identifies and lists competitive personality traits and qualities; 2) functional approach: describes the competitive behaviour of a person or specialist; 3) structural approach: competitiveness is substantiated as a complex combination of personal/ specialist qualities, identifying several structural components. All of these approaches are also characteristic to the research of competitiveness of academic staff. The following taxonomy should be respected in the substantiation of academic staff competitiveness: 1) substantiation of personal competitiveness; 2) substantiation of specialist competitiveness in the context of different industries; 3) the substantiation of the competitiveness of specifically academic staff in the context of the specifics of higher education.
Mostrar más [+] Menos [-]Theoretical and legal basis of young people’s military career in the field of national defence
2020
Kreija-Gaikste, S., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Katane, I., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia)
Research in many countries across the world, including Latvia, shows that youth participation in national defence is a topical issue. So far, scholarly research focusing on the promotion of youth participation in national defence and the provision of career support at school age and after finishing school is scarce. Therefore, the aim of the research was to establish the basis for young people’s military career in national defence. Research results show that there is both theoretical and legal basis for young people to start a military career, already during school years. Based on the broad meaning of the concepts career and career development, young people’s self-development, self-management and self-actualisation in various fields of human activity over one’s lifetime emerge as topical issues. Such activities of various kinds may follow one another in succession or take place simultaneously, in parallel, in accordance with dual career theories. The beginning and development of young people’s military career in Latvia can occur in the context of various activities already present and available in the near future: 1) participation in the Latvian Youth Guard as a type of non-formal education, 2) acquisition of National defence training at school in the context of formal education, 3) upon reaching legal age, voluntarily joining the Latvian National Guard, which is a component of the National Armed Forces of the Republic of Latvia.
Mostrar más [+] Menos [-]Dialogue is a sign of constructiveness in mediation
2020
Portere, V., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Morevs, V., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia)
Dialogue (discourse) is the main indication leading us to the conclusion that mediation is constructive. Discourse, the main form of dialogue, allows to achieve a positive result of mediation – an agreement between the participants of the conflict, as well as to learn dialogue communication skills. The aim of this study is to determine the types of dialogue used in mediation, the usage of recognized dialogue, and to find methods for assessing the dialogue (discourse) skills that need to be taught to the participants of the conflict, as well as future mediators and to evaluate the effectiveness of mediation. The research was conducted based on the theoretical methods of analysis of modern concept of dialogue and empirical testing methods (using questionnaires) of the participants of the conflicts and future mediators. Methods of mathematical statistics were used, when processing and analysing the results of the questionnaires. As a result of this work, the types of dialogue used in mediation are identified; recommendations on the choice of components and barriers of dialogue to be considered by the mediator when training participants in the conflict and future mediators are made, as well as recommendations on assessment the effectiveness of mediation are offered.
Mostrar más [+] Menos [-]Comparision of regeneration of Scots pine \{Pinus sylvestris L.\} in Myrtillosa and Hylocomiosa forest types after shelterwood cuttings
2020
Rums, O., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Straupe, I., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Zdors, L., Latvian State Forest Research Inst. Silava, Salaspils (Latvia)
The aim of the study is to determine how successful the initial growth of naturally grown and planted pines is after performing the shelterwood cutting. The research includes tree count and height analysis in Myrtillosa and Hylocomiosa forest types with different regeneration methods in 2018. A total of 10 sites were arranged for the research, each site having 4 sample plots. All naturally regenerated and planted pine (2009, 2012 and 2013) heights were measured. Judging by the number of trees after shelterwood cutting, most sites should not be considered regenerated, additional planting or scarification of soil is required which can improve the efficiency of natural regeneration. In all the sites both in Myrtillosa and Hylocomiosa, after shelterwood cutting it was observed that the height of artificially regenerated trees is higher than the height of naturally regenerated trees, indicating the ability of planted pines to produce more rapid height increment in the first years of life, regardless of forest type. The basal area of the stand has a significant negative impact on the increment, and it indicates the need for the subsequent shelterwood cut to be performed. Although Hylocomiosa is a more fertile forest type than Myrtillosa, the height of the planted pine trees in Myrtillosa is higher than in Hylocomiosa, where, after shelterwood cutting, no sufficiently intensive agro-technical tending has been performed.
Mostrar más [+] Menos [-]Organosolv delignification of residual plantation willow bark after extractive removal
2020
Pals, M., Latvian State Inst. of Wood Chemistry, Riga (Latvia);University of Latvia, Riga (Latvia) | Lauberte, L., Latvian State Inst. of Wood Chemistry, Riga (Latvia) | Arshanitsa, A., Latvian State Inst. of Wood Chemistry, Riga (Latvia) | Vevere, L., Latvian State Inst. of Wood Chemistry, Riga (Latvia) | Jurkjane, V., Latvian State Inst. of Wood Chemistry, Riga (Latvia) | Telysheva, G., Latvian State Inst. of Wood Chemistry, Riga (Latvia)
Plantation willows are commonly grown plants which are widely used for energetic purposes that does not correspond completely to its potential. To fully integrate this resource into biorefinery scheme, it is necessary to study optimal conditions of willow bark processing, aimed for separation of bark components, their comprehensive characterization and profitable practical application. Extraction of secondary metabolites is well known approach for bark processing. But the separation of the main cell wall components including lignin from the residual biomass is less studied. In this work plantation residual willow bark after extractives separation by two different solvents (acetone and ethanolwater) was used as a feedstock for Organosolv delignification. Effect of temperature and catalyst used on the yield and properties of lignin isolated from residual bark by ethanol-water treatment was studied. It was possible to obtain pure lignin with high yields (up to 41%) that has the potential to be used for bio-plastic producing. Insoluble residue after delignification was carbohydrate rich (up to 80%) feedstock allowing its practical use for bioethanol producing.
Mostrar más [+] Menos [-]Smartphone-based colorimetric determination of DPPH free radical scavenging activity in vegetable oils
2020
Vucane, S., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Sabovics, M., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Leitans, L., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Cinkmanis, I., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia)
Free radicals can rapidly and irreversibly oxidize various structures, including unsaturated fatty acids in vegetable oils, which affect the sensory properties. Spectrophotometry is the most widely used method for the determination of free radical scavenging activity (RSA) using 2,2-diphenyl-1-picrylhydrazyl (DPPH). Barrier to the further use of classical analytical methods to analyse biologically active compounds in foodstuffs is that equipment requires high cost and has limited mobility. One of solutions is to replace classical methods, such as spectroscopy, with smartphonebased colorimetry. Huawei P30 Lite smartphone was used for colorimetric detection. The free radical scavenging activity (RSA) in vegetable oil was detected using an application ‘Color Picker’, with image matching algorithm for red, green, and blue (RGB) model. RSA was expressed as percentage and measured by the DPPH method. The aim of the study was to determinate the total free radical scavenging activity with smartphone-based colorimetry. For the data comparison and accuracy spectrophotometer as analytical optical instrument was used. Eleven vegetable oils: sea buckthorn, sunflower, rice, macadamia nut, hemp, corn, grape, linseed, rapeseed, olive and milk thistle oils were selected for analysis. The best results with no significant differences (p is greater than 0.05) compared to smartphone-based colorimetry from spectrophotometry were determined using RG values. The poor results were detected by using B value (p is less than 0.05) and were not suitable for determination of RSA. Smartphone-based colorimetry can be used in the determination of the RSA in vegetable oils.
Mostrar más [+] Menos [-]Factors affecting smoked fish quality: a review
2020
Puke, S., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Galoburda, R,, Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia)
Smoked sprats (Sprattus sprattus balticus) from the Baltic Sea are one of the most popular processed fish products in Latvia. The amount of catching and demand is annually increasing. For producers, it is important to provide stable quality throughout the year, which sometimes is challenging due to many factors. Smoked fish quality depends not only on the seasonality, but also on the applied technologies. The aim of the current study was to review research findings about factors affecting the smoked fish quality. The databases of Science Direct, Web of Science, Wiley Online Journals and Google Scholar were searched. The first parameter that affects quality of fish till processing is raw material, its catching place and season, as well as whether it is fresh or frozen fish, that includes not only microbiological parameters, but also physical and chemical changes in fish depending on the storage conditions. The second parameter is the applied pre-treatment methods (using salt, acids) before processing, which can improve fish texture and make better result for smoked fish. The third parameter is the used technology for the fish processing, heat treatment methods use of wood chips or liquid smoke, or adjustment of smoking conditions. These all together make a lot of sensorial and textural changes in the final product. If any of these parameters is changed during processing, they can affect the smoked fish quality. Therefore, to ensure constant quality of smoked fish, in-depth knowledge of parameters is extremely important.
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