Since the concept of brand has a wide and diverse range, it is divided into different groups from different perspectives. Local brands are products that are produced, manufactured, and sold by a company in a specific city or that are distributed in a constrained area. This study’s primary goal is to assess how local brands selling milk and dairy products in a particular region are perceived by local consumers. It also seeks to analyze the standing of local producers in this sector and consumer attitudes toward regionally branded goods by highlighting the significance of milk and dairy products in terms of human health. The study makes use of survey information from 381 households in Süleymanpaşa Districts of Tekirdağ-Türkiye. The data were analyzed using fundamental statistical techniques, factor analysis, and logistic regression analysis. In the survey, it was found that 85.0% of participants were familiar with the idea of local brand, while just 15.0% were not. Consumers who said they buy local brand milk and dairy products made up 78% of the sample. Consumers found local products to be more natural and tastier than national brands. According to the factor analysis, the judgements influencing customers’ preference for local brand milk and dairy products were classified into five factors. These factors are named as naturalness and quality, price and promotion, health, food safety, brand and image. Logistic regression analysis was used to explain the association between purchasing local brand milk and dairy products and factor scores, as well as knowing the notion of local brand. Those who favor “Naturalness and Quality” in purchased milk and dairy products are nearly three times more likely than those who do not to purchase local brand milk and dairy goods. With a probability of 68.4%, those who do not understand the notion of local brand will not purchase local branded products.

Since the concept of brand has a wide and diverse range, it is divided into different groups from different perspectives. Local brands are products that are produced, manufactured, and sold by a company in a specific city or that are distributed in a constrained area. This study’s primary goal is to assess how local brands selling milk and dairy products in a particular region are perceived by local consumers. It also seeks to analyze the standing of local producers in this sector and consumer attitudes toward regionally branded goods by highlighting the significance of milk and dairy products in terms of human health. The study makes use of survey information from 381 households in Süleymanpaşa Districts of Tekirdağ-Türkiye. The data were analyzed using fundamental statistical techniques, factor analysis, and logistic regression analysis. In the survey, it was found that 85.0% of participants were familiar with the idea of local brand, while just 15.0% were not. Consumers who said they buy local brand milk and dairy products made up 78% of the sample. Consumers found local products to be more natural and tastier than national brands. According to the factor analysis, the judgements influencing customers’ preference for local brand milk and dairy products were classified into five factors. These factors are named as naturalness and quality, price and promotion, health, food safety, brand and image. Logistic regression analysis was used to explain the association between purchasing local brand milk and dairy products and factor scores, as well as knowing the notion of local brand. Those who favor “Naturalness and Quality” in purchased milk and dairy products are nearly three times more likely than those who do not to purchase local brand milk and dairy goods. With a probability of 68.4%, those who do not understand the notion of local brand will not purchase local branded products.

Functional foods are the foods that provide health benefits beyond the basic nutrition. Dairy products have a prominent position in the functional food market. However, market share for functional dairy products in Sri Lanka is low compared to most of the countries in the world. Awareness of consumers and attitude towards a healthy life is essential for market success of functional dairy products. Therefore, a study was conducted to investigate the status of awareness of and attitudes towards functional dairy products among consumers from Western Province of Sri Lanka. The study was conducted using a pre-tested structured questionnaire during June to November 2018, with the participation of 307 purposively selected consumers. Information on consumers’ tendency towards a healthy life style, awareness and perception on health benefits of functional foods and dairy products, confidence on different information sources etc. were recorded. SPSS statistical software package was used for the data analysis. The empirical findings showed that the consumers still concern about taste and cost rather than health when buying food products. Consumer age showed a significant (χ2=19.41, p

Plant clinics in Nepal has been started in 2008 and has coverage in more than 40 districts of Nepal. A study has been conducted in Chitwan district of Nepal to assess the changes on farmer’s knowledge attitude and practice due to implementation of plant clinics. Total of 175 clinic attendants and 175 non-attendants were selected by simple random sampling method and interviewed by using semi-structured questionnaire. By and large, this study found wider positive changes among clinic attendants than non-attendants especially on their knowledge and skills to identity pests and diseases with their causes and practice appropriate remedial measures against those problems. The study revealed positive impact to by increasing knowledge and skillset among attending farmers to assess the season of disease and pest occurrence, estimate economic threshold level as well as preventive and curative measures against the plant health problems. Plant clinic has made impressive positive changes on adoption of recommended dose of pesticides and organic control methods among attendants than non-attendants. The level of awareness and adoption of waiting period after pesticide use was found higher among attendants than non-attendants.

Functional foods are the foods that provide health benefits beyond the basic nutrition. Dairy products have a prominent position in the functional food market. However, market share for functional dairy products in Sri Lanka is low compared to most of the countries in the world. Awareness of consumers and attitude towards a healthy life is essential for market success of functional dairy products. Therefore, a study was conducted to investigate the status of awareness of and attitudes towards functional dairy products among consumers from Western Province of Sri Lanka. The study was conducted using a pre-tested structured questionnaire during June to November 2018, with the participation of 307 purposively selected consumers. Information on consumers’ tendency towards a healthy life style, awareness and perception on health benefits of functional foods and dairy products, confidence on different information sources etc. were recorded. SPSS statistical software package was used for the data analysis. The empirical findings showed that the consumers still concern about taste and cost rather than health when buying food products. Consumer age showed a significant (χ2=19.41, p

Plant clinics in Nepal has been started in 2008 and has coverage in more than 40 districts of Nepal. A study has been conducted in Chitwan district of Nepal to assess the changes on farmer’s knowledge attitude and practice due to implementation of plant clinics. Total of 175 clinic attendants and 175 non-attendants were selected by simple random sampling method and interviewed by using semi-structured questionnaire. By and large, this study found wider positive changes among clinic attendants than non-attendants especially on their knowledge and skills to identity pests and diseases with their causes and practice appropriate remedial measures against those problems. The study revealed positive impact to by increasing knowledge and skillset among attending farmers to assess the season of disease and pest occurrence, estimate economic threshold level as well as preventive and curative measures against the plant health problems. Plant clinic has made impressive positive changes on adoption of recommended dose of pesticides and organic control methods among attendants than non-attendants. The level of awareness and adoption of waiting period after pesticide use was found higher among attendants than non-attendants.

The main purposes of the study were to determine the attitude of farmers towards Thai Koi farming in a selected area of Mymensingh district. Attempt was also made to identify the problems faced by the farmers in Thai Koi farming. Data were obtained from randomly selected 70 Thai Koi farmers of Shaiod and Ahmedpur villages in Kheruajani Union under Muktagachha Upazila of Mamensingh district during April, 2015. Attitude of the farmers was measured in respect of different aspects of Thai koi production. A three-point rating scale was used to indicate the Thai koi farmers’ response against each statement. The possible score for each respondent could range from 15 to 45 and observed score ranged from 31 to 41. It is evident that ‘I believe that Thai koi farming in pond can supply protein and nutrition to the family members ranked first as a statement in attitude scale of Thai Koi farmers. Second is ‘I like Thai Koi farming because it has higher growth rate than that of other local Koi’. Most of the Thai Koi farmers had highly favourable attitude. Among the problems, ‘high sensitivity to disease of Thai Koi’ got the highest problem confrontation score and stood the first ranked problem and other problem were ‘High price of Thai koi feed’, High price of drugs’ and ‘High price of farm labour’ etc. Farmers suggested from their experiences that there should have need-based spot training on effective management of Thai Koi farming. In achieving this target, Department of Fisheries and allied NGOs may play a crucial role.