The main objective of this study is to determine the factors affecting the application of innovations for dairy farmers in the Milas district, Muğla province, Turkey. Data from 71 dairy farmers and the Multinominal logit model are used for this study. The dependent variable of the model is divided into three categories; “I don’t apply any agricultural innovations”, “I apply agricultural innovations only after other farmers apply and express their positive opinion” and “I apply agricultural innovations”. In conclusion of the analysis, the comparisons are done with the farmers who “do not apply any agricultural innovations,” and the farmers who “apply agricultural innovations only after other farmers apply and express their positive opinion”; it is determined that a one unit increase in educational level raised the likelihood of applying innovations after receiving positive opinion. When the farmers that “apply agricultural innovation”, and that “apply agricultural innovations only after other farmers apply and express their positive opinion” are compared, it is found that a one unit increase in the number of milking animals had increased the likelihood of applying the innovations.