A Study on Improvement Strategies of Non-Timber Forest Products Marketing by Customer's Purchase Pattern -With a Focus on Wild Vegetables and Edible Mushrooms-

Yun, H.Y.

A Study on Improvement Strategies of Non-Timber Forest Products Marketing by Customer's Purchase Pattern -With a Focus on Wild Vegetables and Edible Mushrooms-

2005

Yun, H.Y. (Dongguk University, Seoul, Republic of Korea)

This study was carried out to seek the improvement strategies of the marketing for non-timber forest products through investigating customer's purchase pattern. Results are as follows : (1) The cooperation development between large scale retailers and farmer group. (2) A reinforcement of the Collective Mark System for Protection of Geographical Indications and the Quality Certification System for non-timber forest products. (3) Strengthening the social publicity activities for non-timber forest products.

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Mots clés AGROVOC

commercialisation marketing mercadeo

Informations bibliographiques

Publié dans

Korean Journal of Food Marketing Economics

Volume 22 Numéro 4 ISSN 1598-9925

Pagination

pp. 87-107

D'autres materias

Customer's purchase pattern; Wild vegetables; Non-timber forest products; Edible mushrooms

Langue

Note

Summary(En)

21 tables

1ill., 13 ref.

Titre traduit

단기소득임산물의 소비자 구매형태에 따른 유통활성화 방안에 관한 연구 -산채류와 버섯류를 중심으로-

Type

AGRIS - Système international des sciences et technologies agricoles

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A Study on Improvement Strategies of Non-Timber Forest Products Marketing by Customer's Purchase Pattern -With a Focus on Wild Vegetables and Edible Mushrooms-

2005

Mots clés AGROVOC

Informations bibliographiques