A Study on Improvement Strategies of Non-Timber Forest Products Marketing by Customer's Purchase Pattern -With a Focus on Wild Vegetables and Edible Mushrooms-
2005
Yun, H.Y. (Dongguk University, Seoul, Republic of Korea)
This study was carried out to seek the improvement strategies of the marketing for non-timber forest products through investigating customer's purchase pattern. Results are as follows : (1) The cooperation development between large scale retailers and farmer group. (2) A reinforcement of the Collective Mark System for Protection of Geographical Indications and the Quality Certification System for non-timber forest products. (3) Strengthening the social publicity activities for non-timber forest products.
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书目信息
Korean Journal of Food Marketing Economics
卷
22
期
4
ISSN
1598-9925
页码
pp. 87-107
其它主题
Customer's purchase pattern; Wild vegetables; Non-timber forest products; Edible mushrooms
语言
注释
Summary(En)
21 tables
1ill., 13 ref.
翻译的标题
단기소득임산물의 소비자 구매형태에 따른 유통활성화 방안에 관한 연구 -산채류와 버섯류를 중심으로-
类型
Directory
2006-05-15
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