Farmer to consumer direct marketing of blueberries in Florida: producer and consumer benefits
1981
Degner, R.L. | Rodan, L.W. | Mathis, K.
Extract: Florida has a small but growing blueberry industry. Almost all blueberries are marketed directly to consumers through Pick-Your-Own (PYO) sales outlets. This report describes five farmers' blueberry PYO outlets, ranging from 2 to approximately 12 acres. Lower prices, unrivaled freshness, superior overall quality, and recreation were principal reasons for consumers to patroniz the PYO outlet.
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