Farmer to consumer direct marketing of blueberries in Florida: producer and consumer benefits

Degner, R.L.; Rodan, L.W.; Mathis, K.

Farmer to consumer direct marketing of blueberries in Florida: producer and consumer benefits

1981

Degner, R.L. | Rodan, L.W. | Mathis, K.

Extract: Florida has a small but growing blueberry industry. Almost all blueberries are marketed directly to consumers through Pick-Your-Own (PYO) sales outlets. This report describes five farmers' blueberry PYO outlets, ranging from 2 to approximately 12 acres. Lower prices, unrivaled freshness, superior overall quality, and recreation were principal reasons for consumers to patroniz the PYO outlet.

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