Управление каналами распределения с позиций маркетинговой логистики (на примере ОАО "Могилевский мясокомбинат")
2010
Tsevan, A.D., Belarus State Academy of Agriculture, Gorki (Belarus)
Detailed research of an existing condition of distribution channels of meat products of OJSC "Mogilev Meat Processing Plant" (the Republic of Belarus) was given. There was presented an ABC-analysis of a client base of the enterprise; directions for the rationalization of the realized management were offered; distribution channels of meat and meat products were economically substantiated. In course of the study there was developed a model of marketing and logistical of management of distribution channels.
Показать больше [+] Меньше [-]Ключевые слова АГРОВОК
Библиографическая информация
Эту запись предоставил National Academy of Sciences of Belarus