IMPLEMENTATION OF A MARKETING INFORMATION SYSTEM FOR HONDURAS: A MODEL FOR REGIONAL STUDIES IN LOW-INCOME ECONOMIES

Calderon-Salin,   Delmy

IMPLEMENTATION OF A MARKETING INFORMATION SYSTEM FOR HONDURAS: A MODEL FOR REGIONAL STUDIES IN LOW-INCOME ECONOMIES

1999

Calderon-Salin, Delmy

A marketing information system for Honduras was devised. The premise behind this project is to provide timely access to agricultural market prices for the private sector. Daily price information would be generated for major markets in the two largest cities in Honduras-Tegucigalpa and San Pedro Sula. The collected information would be disseminated publicly within 24 hours of its collection. Prior to initiation of this project, farmers did not have access to current market prices. Procedures involved in implementing the first agricultural marketing information system for Honduras-a potential model for low-income economies-will be discussed in this paper.

Показать больше [+]