The identification of local food at brand features: a review
2015
Bikernieks, A., Latvia Univ. of Agriculture, Jelgava (Latvia)
This review paper discusses possibilities of the identification of local food products at brand features. Initially, it was examined whether the identification of food products is possible at brand features, after it was established what type of brand could be used for the identification of local food products – store brand or national brand. Local food meets both definitions: national brand products and store brand products. The scientific literature does not provide an answer to the question about the use of imported raw materials in manufacturing process of national level and store brand products. The answer is not provided if the food products, which contain imported raw materials, are considered to be local food. The methodology used for the research is based upon a literature review – a monographic method.
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