Urban and Rural Residents’ Willingness to Pay for Desertification Prevention and Control and its Influencing Factors
2019
Weipeng Chao, Changjiang Zhang and Pengcheng Wang
The prevention and control of desertification cannot be separated from the active participation of local urban and rural residents. However, only a few studies on the difference in urban and rural residents’ willingness to pay for the prevention and control of desertification and its influencing factors are available. To explore the differences in urban and rural residents’ willingness to pay for desertification prevention and control, the status quo and influencing factors of willingness to pay for desertification prevention and control among urban and rural residents were analysed by linear regression analysis method and the micro-survey data of 300 urban and rural residents in the middle and lower reaches of the Tarim River in Xinjiang, China. Results show that urban and rural residents’ willingness to pay for desertification prevention and control is affected by education level, ecological environment concern, ecological environment protection needs, attention to desertification, and cognition of desertification control effect. Several preventive measures were provided with respect to enhancing residents’ awareness of desertification prevention and control, raising residents’ income and push forward systematic innovation.
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