Farmers and traders willingness to use and pay for animal identification and traceability system in Malaysia

M.A. Stevenson; L. Hassan; K. Ghazali; A.B. Salina; A.A. Saharee

Farmers and traders willingness to use and pay for animal identification and traceability system in Malaysia

2015

M.A. Stevenson | L. Hassan | K. Ghazali | A.B. Salina | A.A. Saharee

Traceability system for livestock is an important infrastructurenecessary to monitor animal health, animal disease emergencies and quality assurance. The aim of this study was to evaluate farmer and trader willingness to use and pay for an animal identification and traceability system in Peninsular Malaysia. Data was obtained from aquestionnaire that was completed by 543 farmers and traders from the 10 states in the peninsula. Our results show that up to 54% respondents were willing to use and pay for an animal identification and traceability system. Gender and the length of experience of farmers and traders were factors significantly associated with theoutcome of this study. Female farmers and traders were less willing to use and pay for an animal identification and traceability system while farmers and traders with more experience in the cattle industrywere significantly more likely to provide a favourable response.

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