SPECIFICITY OF CHERRY MARKETING CHANNEL - on the example of cooperative -

Radosavljevic, Katica; Domazet, Ivana

SPECIFICITY OF CHERRY MARKETING CHANNEL - on the example of cooperative -

2017

Radosavljevic, Katica | Domazet, Ivana

The aim of this work is striving to achieve a viewpoint on cherry marketingchannel structure, as well as to disply the lackings of its organization. Merchandisestructures of basic food and agricultural products are differ in marketing channelorganization. This leads to the necessity of viewing the specificity for eachagricultural product. Also, the position of marketing channel in marketing strategyof agro companies is established. Preconditions are defined for successful create ofcherry marketing channel with examples from business of Jugoprom d.o.o.enterprise and Arilje Cooperative.

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