Consumers’ Interests in Sweets with Health-Promoting Properties and Their Selected Determinants

Jeżewska-Zychowicz, Marzena; Jeznach, Maria; Kosicka-Gębska, Małgorzata

Consumers’ Interests in Sweets with Health-Promoting Properties and Their Selected Determinants

2013

Jeżewska-Zychowicz, Marzena | Jeznach, Maria | Kosicka-Gębska, Małgorzata

The aim of the study was to examine to what degree the consumers’ attitudes towards food and health influence their interest in sweets with special health-promoting properties, and to evaluate the effect of age, gender, education and family income on the interest in this kind of sweets. The research was carried out on a representative sample of 1000 adult Polish consumers. The survey instrument consisted of questions assessing consumers’ interest in sweets, their preferences and attitudes towards sweets, paying attention to sweets labeled as having specific nutritional properties, and acceptance of additional ingredients aimed at improving health properties of sweets.The research revealed that over half of the population declared no interest in new chocolate-coated products with special health properties. Moreover, almost 4/5 of respondents did not pay attention to or buy any sweets labeled as having specific nutritional properties. The most accepted components improving health properties of sweets were vitamins, then fibre and minerals. The declared sweetness preferences did not show any statistically significant correlation with the consumers’ interest in sweets with health-promoting properties. Significantly higher number of respondents who did not use food as a reward and who could not formulate their opinions on health effect of sweets, declared attention paid to sweets labeled as having health-promoting properties or purchase of these products.

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