Transition to sustainable transport: understanding the antecedents of consumer’s intention to adopt electric vehicles from the emotional research perspective

Xu, Guowei; Wang, Shanyong; Zhao, Dingtao

Transition to sustainable transport: understanding the antecedents of consumer’s intention to adopt electric vehicles from the emotional research perspective

2021

Xu, Guowei | Wang, Shanyong | Zhao, Dingtao

Electric vehicles (EVs) are recognized as one of the effective measures to realize sustainable transport. Therefore, many countries have issued related policy initiatives and measures to promote EVs. However, consumer’s cognition and acceptance of EVs is not ideal, which affects the early diffusion speed of EVs on the market. This research attempts to explore how consumer’s driving experience affects EVs adoption intention from the perspective of consumer’s emotional response (satisfaction and trust) by using stimulus-organism-response framework. Based on the analysis of 692 sample data collected through questionnaire survey, we found that consumer’s driving experience has a significant and positive impact on EVs adoption intention. Meanwhile, driving experience also significantly and positively affects consumer’s satisfaction while has no significant effect on trust. Furthermore, satisfaction has a significantly positive effect on trust, and satisfaction and trust are both significantly and positively associated with EVs adoption intention. The results further uncovered that satisfaction not only plays a mediating role between driving experience and adoption intention but also plays a multiple mediating role between driving experience and adoption intention together with trust. On this basis, relevant recommendations have been made to promote the development of EVs from the perspective of government and enterprise.

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