Product-country images and international food marketing: relationships and research needs
1996
Skaggs, R. | Falk, C. | Almonte, J. | Cardenas, M.
Consumers worldwide have increasing access to a wide variety of food products from other countries. The significance of product-country images in influencing consumer behavior is likely to increase in the future. An understanding of the role of product-country images for food products would aid in the formulation of global marketing strategies. This article provides a review of country of origin literature dealing with food products and a research agenda for agribusiness researchers.
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