Price behavior, marketing and consumption pattern of tomato in selected region of western Nepal

Saurav Marahatta; Bhishma Raj Dahal; Nobel Acharya; Shivahari Devkota

Price behavior, marketing and consumption pattern of tomato in selected region of western Nepal

2019

Saurav Marahatta | Bhishma Raj Dahal | Nobel Acharya | Shivahari Devkota

Tomato is an important marketable vegetable commodity of Nepal; but, due to involvement of middlemen farmers are receiving low price margin, meanwhile, consumer are compelled to pay higher. Keeping these points in view, an attempt has been made to study price behavior, marketing and consumption pattern of tomato in Western Nepal. Pre-tested semi-structured questionnaire was administered among randomly selected 90 tomato producers and 10 retailers during march-April 2018. Reports from ministry of agricultural development and journal articles were sources of secondary data. The empirical evidences revealed that, farm gate price, retailers’ price, and price spread was higher for off-seasonal tomato production while producers share was higher for seasonal production; in addition, price of tomato, for both seasons, was increasing. Market analysis depicted, producer-wholesaler-retailer-consumer was the major market channel involved. Low market price, dominancy of wholesaler in price determination, storage problems (mainly in off-season), and malpractices during post-harvest handling were the major problems of marketing. Overall, our study point out that, addressing the mentioned problems, accessing new markets, checking unscrupulous middlemen, and value addition are crucial for sustainable market development.

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