The role of sustainability criteria in controlling the quality of agritourism services in Uzbekistan

The global character of sustainable development has made agritourism a popular phenomenon in both developed and developing countries, as it is advantageous from the standpoint of local economic and social development. Sustainability criteria play a vital role in controlling the quality of agritourist services of leader countries in agritourism. However, the development of agritourism in Uzbekistan has very different characteristics and development levels compared to other countries, especially countries in Western Europe. This article explores the integration of sustainability principles within the quality of agritourism services in Uzbekistan. As Uzbekistanʼs agritourism industry continues to grow, the importance of sustainability criteria in ensuring the quality of agritourist services becomes increasingly evident. A survey was conducted to investigate the importance of sustainability in the quality of agritourism services in Uzbekistan. The research findings indicate that there is a growing interest in agritourism in Uzbekistan. However, there is a need to improve the quality and sustainability of agritourism services in order to meet the expectations of tourists. This, in turn, enhances the overall visitor experience and contributes to the long-term sustainability of the industry. This article, relying on quantitative method, reveals the assessment of quality of agritourism services in Uzbekistan from the sustainability point of view. In the context of Uzbekistan, the article emphasizes the nationʼs strategic initiatives to promote sustainable resource management, water efficiency, conservation, and environmental preservation in its agricultural and agritourism sectors ensuring the delivery of high-quality services and products while contributing to environmental preservation.