DEVELOPMENT OF VIDEOS FOR SOCIAL MEDIA PLATFORM ( YOUTUBE ) FOR DISSEMINATION OF ANIMAL HUSBANDRY TECHNOLOGIES

C.M. Shiva Rajkumar; K. Satyanarayan; L. Manjunatha; V. Jagadeeswary; `, Praskash K Rathod; S.B. Prasanna; B.N.V. Sowmya

DEVELOPMENT OF VIDEOS FOR SOCIAL MEDIA PLATFORM ( YOUTUBE ) FOR DISSEMINATION OF ANIMAL HUSBANDRY TECHNOLOGIES

2025

The current study focuses on development of videos for effective dissemination of information on scientific animal husbandry practices through  social  media platform (YouTube) channel (Pashu Pragna) created for the specific purpose. Four important topics were selected for video production namely, clean milk production, artificial insemination in sheep and goat, improving fat and SNF in lactating cows and various government schemes for livestock development. The content and quality of videos were evaluated and standardized, by a team of experts consisting of 30 members. The effectiveness of these uploaded Pashu Pragna channel videos were assessed by exposing them to a sample of 100 livestock farmers who possessed at least five milch animals or shepherds having a minimum of 20 sheep or goats in Kolar district of Karnataka. The progress was measured in terms of their knowledge gain. The results indicated that majority of the experts rated the videos as good, both in terms of content and quality. Likewise, majority of the respondents who were exposed to the videos through the channel provided highly satisfied feedback. Further almost all of them had acquired significant level of knowledge gain on immediate post exposure evaluation, which indicated the effectiveness of the developed videos streamed through YouTube channel.

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