The current study aims to: 1) identify role's perceptions, expectations and behavior within the family from gender perspective in the study area, 2) identify the differences of perceived, expected practice roles of men and women in rural family, 3) identify the interrelationships between role of gender in rural family and 4) identify factors influencing role perceptions, expectations and behaviors from a gender perspective in rural families. Data were collected from a sample of 110 families in the village of Palestine in the El-Kharga district in The New Valley Governorate using a questionnaire form prepared to achieve the objectives of the study. Data were collected during October and November 2016. The frequencies, percentages, mean, Pearson's simple correlation coefficient, and (T) test in the presentation and analysis of results. Findings revealed that the relative weight of men's 'perceptions of their role in the household reached 77.88% while the relative weight of women's perceptions of their roles reached 73.03%. 96.36% and 69.09% for role expectations while 71.15% and 68.79% for role behavior of men and women in rural family. The results also indicate significant differences between men and women with regard to perceptions, expectations and behaviors of the social role within the rural family. The results also indicate that there are 11 significant correlations between the levels of the role according to the gender in the rural family. Regarding the factors affecting role perceptions, expectations and behaviors within the family, the results indicate a significant correlation between the type of family as an independent variable with the role perceptions and behaviors of women, the number of family members and the expected role of women, the number of female and role expectations of women in the family. Regarding the social role of men, the results indicate the significance of the correlation between the wives' work status and participation in family expenditure as independent variables with the role perceptions and behavior of the of men within the family.