The impact assessment method seeks to bring about a more ecologically, socio-culturally and economically sustainable and equitable environment. Determining the main factors affecting the attitudes of stakeholders is crucial for understanding the impacts of development plans. This approach helps planners and decision makers to identify the values and traits of stakeholders and accelerate the diffusion of innovations through designing proper incentives and removing available obstacles. The purpose of this study is to examine factors affecting laser land levelling project impacts in Fars Province, Iran. The sample included 285 farmers who were selected using multi-stage random sampling. The validity and reliability of the questionnaire were measured and revisions were made to improve measurement scales. The results of structural equation modelling indicated that reduction in water consumption was the most important variable which affected the recognition of impacts among laser land levelling adopters. Furthermore, laser land levelling impacts as dependent variables were influenced by the direct effect of the duration of adoption, attitude towards water and soil conservation, need perception and attitude toward prior projects. Based on the results, practical recommendations have been presented.