With industrialization, change has taken place in the world and development efforts have concentrated in urban areas. This has affected the rural area negatively and the increase in rural development studies has increased with the emergence of interregional economic imbalances. With the planned period, rural development studies in Turkey have increased and strategies, projects and programs have begun to be developed. One of these activities is the Rural Development Investment Support Program (RDISP), which entered into force in 2006. The aim of the program is to increase the level of rural area income, to ensure integration of agricultural production and agricultural industry, to strengthen food safety, to create alternative income sources in the rural area. In this study, it was aimed to determine the attitudes and behaviors of program beneficiaries in the Western Mediterranean Region within the framework of the RDISP applied in Turkey, and the factors affecting their utilization from the program. In the study, a total of 96 enterprises provided interviews based on face to face interviews. In this study, Factor Analysis was applied to determine the factors that affect the preferences of the enterprises and to determine the factors affecting the investments of the enterprises. In the study, 12 variables that were effective in factor analysis in the utilization of this support were combined into 3 factors. These factors have been found to be “support for local support and information about support”, “employment support for support” and “environmental sensitivity for support”.