Phytogenic feed additives have replaced the use of antibiotic growth promoters (AGP) in the diet of poultry particularly broiler chickens. Researchers are moving towards the use of natural products such as herbs, spices, plants and plant products, which possess influential effects on growth performance parameters, immune response and treatment of various diseases. Aloe vera is a well-known medicinal plant and is being used for commercial and therapeutic purposes such as antimicrobials, antitumor, anti-inflammatory, immunomodulator, wound healing, antioxidant and antiprotozoal agents. From a few last decades, the use of Aloe vera has been increased as a natural additive to broiler diet. Based on the review of literature, Aloe vera can improve immune response, growth performance in the broiler, as well as an excellent alternative of AGPs and anticoccidial drugs. It can be used for broiler diet in the form of gel, powder, ethanolic extract and aqueous extract. This review provides information about the use of Aloe vera in broiler production with reference to the effects on growth performance, immune system, intestinal microflora and coccidiosis in broiler chickens.