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Andrea Gloria Ivana Caroline(Bogor Agricultural University, Bogor (Indonesia). School of Business) E-mail:andreacaroline09@gmail.com | Dodik Ridho Nurrochmat(Bogor Agricultural University, Bogor (Indonesia). School of Business) | Toni Bakhtiar(Bogor Agricultural University, Bogor (Indonesia). Departement of Mathematics)

Meat is the main source of animal protein. One type of meat that is most consumed by people is beef. The increasing price of beef due to the scarcity of beef in Indonesia, encourages the government to issue a policy of buffalo meat importation, in order to cope with the void of Indonesian meat stock. The problem is that this policy has many pros and cons from various parties. There are parties who support and there are also those who strongly oppose. Those who oppose this policy are governments in several regions and organizations that feel disadvantaged by the buffalo meat importation policy. Based on the phenomenon that occurs with the import of buffalo, in this study the authors are interested in analyzing Policy Implication of Buffalo Meat Importation to Beef Marketing: Case of Bogor, Indonesia. The method used is a Structural Equation Models (SEM) with 150 respondents. The result of this research is respondents were willing to buy and consume buffalo meat as long as the quality, health and halal were guaranteed.

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