Creating of strategy of growth Banjaluka [Bosnia and Herzegovina] brewery by growing market share in Serbian market: [Master thesis]
2006
Kuzmanovic, M.
In this master thesis is given creation of strategy of growth Banjaluka brewery from Bosnia and Herzegovina by growing market share of specific products of Banjaluka brewery in market of Serbia. It is defined that the growth of market share is possible to realize by competitive prices, innovation of existing products and packaging, organization of wide distribution network and suitable promotion strategy.
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书目信息
出版者
[M. Kuzmanovic]
页码
248 p.
其它主题
Politica de desarrollo; Cervecerias; Bosnie-herzegovine; Marche des produits de base; Mercados de productos basicos; Politique de developpement; Etude de marche; Investigacion de mercados
语言
塞尔维亚
注释
54 graphs
7 tables
59 ref.
翻译的标题
Kreiranje strategije rasta Banjalucke [Bosna i Hercegovina] pivare povecanjem ucesca na trzistu Srbija: magistarska teza
类型
Bibliography; Non-Conventional; Thesis
团体作者
Univerzitet za mir Ujedinjenih Nacija, Novi Sad (Serbia). ECPD - Evropski centar za mir i razvoj, Medjunarodna postdiplomska skola za menadzment
2008-05-15
AGRIS AP