SMART MARKETING THE KEY TO SMART CONSUMPTION?!
2015
M. O. Naghiu
The present paper introduces the interlinked concepts of “smart consumption†and “smart lifestyle†as key components of smart marketing. Smart marketing is humankind’s bet for a sustainable future; because its goal is to change the collective consciousness of societies worldwide, by making consumption and lifestyle choices based on sustainable development principles.
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Agricultura
卷
95
期
3-4
ISSN
1221-5317
出版者
AcademicPres
语言
英语
2024-12-11
2024-12-12
DOAJ
