SMART MARKETING THE KEY TO SMART CONSUMPTION?!
2015
M. O. Naghiu
The present paper introduces the interlinked concepts of “smart consumption†and “smart lifestyle†as key components of smart marketing. Smart marketing is humankind’s bet for a sustainable future; because its goal is to change the collective consciousness of societies worldwide, by making consumption and lifestyle choices based on sustainable development principles.
Mostrar más [+] Menos [-]Información bibliográfica
Este registro bibliográfico ha sido proporcionado por Directory of Open Access Journals
