Attitudinal effects of advertising : a cognitive-response model
1972
Wright, Peter L.
AGROVOC关键词
书目信息
Faculty working papers, no. 45
出版者
College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
其它主题
Attitude (psychology)
语言
英语
格式
print
注释
University Library, University of Illinois Urbana Champaign
BEBR No. 45
许可
Not provided. Contact Holding Institution to verify copyright status.
类型
Book; Text
团体作者
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2025-02-25
MODS
