Attitudinal effects of advertising : a cognitive-response model

1972

Wright, Peter L.

advertising consumers

Опубликовано в

Faculty working papers, no. 45

Издатель

College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

Другие темы

Attitude (psychology)

Язык

Английский

Формат

print

Примечание

University Library, University of Illinois Urbana Champaign

BEBR No. 45

Лицензия

Not provided. Contact Holding Institution to verify copyright status.

Тип

Book; Text

Корпоративный автор/ Групповой автор

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.

В АГРИСе с: 2025-02-25

Формат: MODS

Поставщик данных

Эту запись предоставил The Biodiversity Heritage Library

Ссылки

DOI https://www.biodiversitylibrary.org/item/107277 https://www.biodiversitylibrary.org/pagethumb/34478177

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