People in their lives are divided into different social groups that cooperate with each other; all people are involved in many social groups at one time that may depend and mutually cooperate. The article shows how regional development centres Talsi and Cesis cooperate with other society groups in their territory to develop a smart public administration. The cooperation level was determined by a survey that was provided to the municipality workers, NGO members, and employees in higher education institutions, companies and mass media. The results show that the cooperation is above average, though a lot of work should be done to provide smart public administration in territories. Both municipalities are similar in their size, municipality structure and used cooperation approaches, therefore it is essential to learn from each other to receive greater loyalty from residents and improve cooperation that is significant for smart administration.

The paper presents theoretical and practical aspects of content marketing decision application for rural tourism development using a case of a farmstead ʻĮlankos sodybaʼ. The first part of the article deals with theoretical insights into content marketing ability to stimulate rural tourism development. Results of literature review reveal that there are connections between elements of the content marketing and rural tourism development, which means that the use of content marketing can be economically valuable for the wider range of the farmsteads. The second part of the paper focuses on the case analysis of the farmstead ‘Įlankos sodybaʼ. In order to explore how the application of content marketing decisions can impact rural tourism development, an experiment of content marketing usage in search advertisement of selected farmstead was carried out. Separate content marketing elements were involved in search advertisement and changes of advertisement effect upon the customers were measured. The given results show that content marketing elements can improve the chosen advertisement effect upon the customers. This leads to presumption that the wider use of content marketing can improve not only the effect of separate marketing tool, but also can contribute to the development of rural tourism. The paper concludes with findings and discussion; limitations and future research possibilities are given as well.

Challenges for modern society encourage the interest of how the regions could increase opportunities to accelerate social and economic development and reach the level of developed regions. Especially it is important for rural areas. There is a search for new answers (ideas and innovations) on creating a competitive advantage of regions. Seeking for a better systematic (not chaotic) result of innovative activities various organizations (even working in different sectors) are tied up with other organisations by tight links in their regional innovation system. The collaboration among different organizations is argued to be the main axis for the stimulation of innovativeness. Besides, all innovative activities must be reinforced by organizations’ absorptive capacity (i.e. abilities to access external knowledge, anchor and diffuse it) that leads to innovativeness. This article argues the theoretical and empirical approach of how the regional development could be accelerated by empowered innovativeness as a capacity of participants of a regional innovation system. Lithuania as a modern country and the EU member declares the importance of the reduction of internal regional disparities. Consequently, the analysis of a particular regional innovation system, i.e. Šiauliai region, allows disclosing the regional peculiarities and weaknesses of its innovative activities limiting the development process. The goal of this article is to reveal the current situation of innovativeness in Šiauliai region and draw the directions of its empowerment for further regional development. The article consists of two parts: theoretical insights and explanation of methodological approach; and the presentation and discussion of quantitative research results.

The aim of the research is to determine the criteria of internal factors influencing the effectiveness of outdoor advertising. The eye-tracking experiment was conducted in Lithuania in 2016. Consumers’ visual attention toward specific criteria of internal factors influencing the effectiveness of outdoor advertising was measured. The chosen criteria were headline font size, the number of elements in the advertisement, and dominating elements in the advertisement (visual or textual). The main results of the research reveal that when the surface size of visual and textual outdoor advertising elements is the same, textual elements attract more visual attention than visual ones and that advertisements containing a large number of elements attract more visual attention than the ones containing a small number of elements. Moreover, when the font sizes of two headlines are both larger than the body text, but those headlines differ in font size one from another, there is no significant difference in consumers’ visual attention toward those headlines. Consequently, it is recommended to create outdoor advertisements with a large number of elements, where most of them are textual, in order to attract the consumers’ attention.

The evaluation of EU Member States’ co-founded programmes was assigned particular importance in recent years. The core question to be answered in programme evaluation is whether the stated objectives are accomplished by particular intervention. Until recently, the use of ‘naïve’ estimates was common in the evaluations of EU Member States Rural Development Programmes. The use of these estimates leads to potentially substantial selection bias resulting from using the outcomes of non-participants as a proxy for the possible outcomes of participants in the case of non-participation. The effectiveness of interventions on outcomes of interest can be better evaluated by propensity score matching (PSM). The objective of the study is to determine the net average effects from semi-subsistence farm support measure of the Latvian Rural Development Programme 2007 – 2013. To reach the research objective, propensity scores based on the most important characteristics were calculated for participants and non-participants of the measure and average treatment effects for gross value added were evaluated by matching methods. The research results show that the positive programme effects evaluated by ‘naïve’ estimators are overestimated in comparison with the results obtained by more rigorous PSM method.

The article is of a cognitive and application nature. The research objective is to distinguish harmonious management principles applicable to the management of public sector efficiency. Results of the article achieved: 1) The analysis was done of the management principles in social models, as well as between them and harmonious management and its exclusive features. Harmonious management in this article is treated as a continuation of the analysis of the public administration evolution. The extracted specific management principles of conduct can be used for a comparative analysis between the social management models. 2) The analysis was done of harmonious management directions, which may be applied to a public sector organization. 3) The article discusses the process of harmonization and presented stages. Harmonious management process logic diagram integrated exchange organizations into a cohesive process model and principles for promoting efficient activities. 4) The article presents the proposals and conclusions of different options and the need to apply the harmonious management of public sector management to gain efficiency. The aim of the research is to identify the principles of harmonious management applicable to public sector management for the purpose of effectiveness. The paper is based on the scientific literature and document analysis and synthesis, systematization, comparative analysis and case studies. In this article the case study is used by local authorities, which are represented by the public sector. Empirical research is conducted by using the quantitative standardized expert interview method. Visualization method is used, too.

Nowadays the need for a qualitative, accessible and varied lifelong learning is becoming more and more necessary. In Latvia, different institutions take part in the implementation of lifelong learning; however, in spite of the negative factors of demography and migration, changes of work force supply and demand, investment and information shortage, the role of universities has not been properly investigated. The role of higher education in lifelong learning was studied in 9 state universities of Latvia in the period of 2013 – 2015. Monographic analysis and method of synthesis, data statistical research methods – grouping, comparison, relative and average indicators, as well as dynamics line analysis was used in the article. The study proved that the number of occupied work places has increased in 2015. However, it has not reached the average of ten and seven years since 2006 and 2009. Comparing with the free vacancies, the number of them has increased by 2164, especially in the profession group specialists and senior specialists, which as well as executives, is the target audience of universities, which in its turn is a lifelong learning event insufficiently used potential. The universities have suffered because of demographic and migration factors: the rate of student number increases (-9.4%). In order to reach the goals of education politics, universities try to direct education function from studies to lifelong learning; they try to improve existing lifelong learning courses and programs, as well as to propose new ones in order to offer something for workforce corrections.

Prolonged summer drought periods are forecasted for the Baltic Sea region during the 21st century, thus increasing the risk of drought stress of saplings used in forest regeneration. Nevertheless, the vitality of young stands might be increased by the selection of suitable planting material. The aim of this study was to estimate the effect of changes in distribution of summer precipitation on height increment, biomass distribution and root morphology of Scots pine and silver birch planting material commonly used in the forest regeneration in Latvia. Containerized pine and bare rooted birch saplings, planted in three different soil types, were subjected to altered distribution of summer precipitation, provided by the use of automated shelter. Sheltered saplings were weekly irrigated with the sum of precipitation of a corresponding period, while afield planted saplings had an unchanged precipitation regime and served as control. Height increment was measured once per week and estimation of morphology of saplings was done after the end of every vegetation season. Significant (p is less than 0.05) differences in height increment, and shoot and root biomass were observed among the same planting material in different irrigation regimes and soil types. In the control plots of peat soil, pine had a significantly (p is less than 0.05) larger height increment while birch-significantly (p is less than 0.05) smaller compared to experiment. Forecasted longer drought periods might reduce the growth of Scots pine in fertile forest types but silver birch growth might be affected in fertile mineral soils in future.

Fire is a major disturbance in hemiboreal forests; it affects not only trees, but also ground vegetation. Previous studies have analysed the succession of ground vegetation after the fire, but not addressed the impact of the size of the burned area on revegetation of it. Therefore, the aim of our study was to assess the differences in post-fire ground vegetation in relation to the distance from the edge of the affected area. Vegetation data were collected using Braun-Blanquet method in three sites (122 sample plots) affected by forest fire and five clearcuts (not affected by fire) (92 plots), all regenerated by Scots pine 6 – 7 years before the assessment. The number of ground vegetation species (in all sites predominantly birds or wind dispersed) as well as their projective cover was not affected by the distance from the nearest edge of burned or clearcut, except in burned sites on dry sand soil (Vaccinosa and Myrtillosa), where herbaceous plant and shrub cover was decreasing (from 23.5% to 11.6%) and bryophyte and lichen cover – increasing (from 3% to 13.9%) with an increasing distance from the edge of the area. The total number of plants in burned areas was twice smaller than in clearcut in the same soil conditions but such large difference in projective cover was not observed. There were no significant differences between burned and clearcut areas in respect to Ellenberg’s indicator values on both soil types, as well as no trend in Ellenberg’s values for soil moisture in relation to distance from the nearest stand edge.

Recent studies have demonstrated the occurrence of different needle cast (Lophodermium spp.) species in young Scots pine Pinus sylvestris L. stands in different regions of Latvia. The impact of these fungi has been known also historically, but is predicted to increase in future due to climate changes that are forecasted to have a positive impact on presence and vigour of various species of fungi. The aim of the study was to characterize the needle cast damage in young Scots pine stands in central Latvia. Material was collected in 12 Scots pine stands at the age of 3 to 26 years in 28 plots with a total area of 8.1 ha in the middle of two consecutive growing seasons (years 2012 and 2013). The impact of disease was visually assessed using a 5 grade scale, depending on the proportion of damaged (brown) one-year old needles. Incidence of damaged trees (P, %) and damage intensity (R, %) was calculated and used to characterize the occurrence and severity of the infection in the stands as well as its link to other stand parameters. Damage incidence (ranging from 20 to 100%), as well as the intensity (from 4 to 35%) was slightly (incidence-also significantly) higher in 2013 in comparison to 2012; correlation between those two parameters was strong in both years (r = 0.94 and r = 0.84, respectively). The stand age, density (ranging from 1200 to 6900 trees haE-1) and tree height did not significantly correlate with the damage incidence or intensity. Forest type (Hylocomiosa or Myrtillosa mel.) was not a significant factor, too.