Attitudinal effects of advertising : a cognitive-response model
1972
Wright, Peter L.
AGROVOC Keywords
Bibliographic information
Faculty working papers, no. 45
Publisher
College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Other Subjects
Attitude (psychology)
Language
English
Format
print
Note
University Library, University of Illinois Urbana Champaign
BEBR No. 45
License
Not provided. Contact Holding Institution to verify copyright status.
Type
Book; Text
Corporate Author
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2025-02-25
MODS
Data Provider
This bibliographic record has been provided by The Biodiversity Heritage Library
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