A Study on Improvement Strategies of Non-Timber Forest Products Marketing by Customer's Purchase Pattern -With a Focus on Wild Vegetables and Edible Mushrooms-
2005
Yun, H.Y. (Dongguk University, Seoul, Republic of Korea)
This study was carried out to seek the improvement strategies of the marketing for non-timber forest products through investigating customer's purchase pattern. Results are as follows : (1) The cooperation development between large scale retailers and farmer group. (2) A reinforcement of the Collective Mark System for Protection of Geographical Indications and the Quality Certification System for non-timber forest products. (3) Strengthening the social publicity activities for non-timber forest products.
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