[Parcelboard marketing investigations]

Narkevica, S. . Wood Processing Dept.

[Parcelboard marketing investigations]

1997

Narkevica, S. (Latvian University of Agriculture, Jelgava (Latvia). Wood Processing Dept.)

The implementation of privatization programs in Latvia resulted in privatization of some forest estates and wood processing enterprises. This increased the amount of wood and processed timber, especially for export. One of such products is particleboard. The given paper provides a general overview of particleboard marketing strategies in Latvia. The following alternatives of the strategic decision are pointed out: product strategy, customer strategy and market area strategy. Particleboard production in Latvia is described. Problems to be solved for successful parcelboard production are defined. Marketing channel alternatives are analysed

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AGROVOC Keywords

bois commercialisation exportaciones exportation letonia lettonie madera mercadeo technologie du bois travail du bois

Bibliographic information

Publisher

Latvian University of Agriculture

Other Subjects

Elaboracion de la madera; Tecnologia de la madera

Language

Latvian

Note

1 table; 3 ill.

Type

Conference; Non-Conventional

Source

[The agricultural science on the way to the 21 century], Latvian University of Agriculture, Jelgava (Latvia).- Jelgava (Latvia): Latvian University of Agriculture, 1997. p. 102-106

Conference

Lauksaimniecibas zinatne cela uz 21.gadsimtu, Jelgava (Latvia), Apr 1997

In AGRIS since: 1997-08-15

Format: AGRIS AP

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This bibliographic record has been provided by Fundamental Library of Latvia University of Life Sciences and Technologies

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