[Parcelboard marketing investigations]

Narkevica, S. . Wood Processing Dept.

[Parcelboard marketing investigations]

1997

Narkevica, S. (Latvian University of Agriculture, Jelgava (Latvia). Wood Processing Dept.)

The implementation of privatization programs in Latvia resulted in privatization of some forest estates and wood processing enterprises. This increased the amount of wood and processed timber, especially for export. One of such products is particleboard. The given paper provides a general overview of particleboard marketing strategies in Latvia. The following alternatives of the strategic decision are pointed out: product strategy, customer strategy and market area strategy. Particleboard production in Latvia is described. Problems to be solved for successful parcelboard production are defined. Marketing channel alternatives are analysed

Mostrar más [+]

Palabras clave de AGROVOC

bois commercialisation exportaciones exportation letonia lettonie madera mercadeo technologie du bois travail du bois

Información bibliográfica

Editorial

Latvian University of Agriculture

Otras materias

Elaboracion de la madera; Tecnologia de la madera

Idioma

Letón

Nota

1 table; 3 ill.

Tipo

Conference; Non-Conventional

Fuente

[The agricultural science on the way to the 21 century], Latvian University of Agriculture, Jelgava (Latvia).- Jelgava (Latvia): Latvian University of Agriculture, 1997. p. 102-106

Conferencia

Lauksaimniecibas zinatne cela uz 21.gadsimtu, Jelgava (Latvia), Apr 1997

En AGRIS desde: 1997-08-15

Formato: AGRIS AP

Proveedor de Datos

Este registro bibliográfico ha sido proporcionado por Fundamental Library of Latvia University of Life Sciences and Technologies

Descubra la colección de este proveedor de datos en AGRIS

Buscar en Google Scholar

Si observa algún dato incorrecto en este registro bibliográfico, póngase en contacto con nosotros en agris@fao.org