[Parcelboard marketing investigations]

Narkevica, S. . Wood Processing Dept.

[Parcelboard marketing investigations]

1997

Narkevica, S. (Latvian University of Agriculture, Jelgava (Latvia). Wood Processing Dept.)

The implementation of privatization programs in Latvia resulted in privatization of some forest estates and wood processing enterprises. This increased the amount of wood and processed timber, especially for export. One of such products is particleboard. The given paper provides a general overview of particleboard marketing strategies in Latvia. The following alternatives of the strategic decision are pointed out: product strategy, customer strategy and market area strategy. Particleboard production in Latvia is described. Problems to be solved for successful parcelboard production are defined. Marketing channel alternatives are analysed

Afficher plus [+]

Mots clés AGROVOC

bois commercialisation exportaciones exportation letonia lettonie madera mercadeo technologie du bois travail du bois

Informations bibliographiques

Editeur

Latvian University of Agriculture

D'autres materias

Elaboracion de la madera; Tecnologia de la madera

Langue

letton

Note

1 table; 3 ill.

Type

Conference; Non-Conventional

Source

[The agricultural science on the way to the 21 century], Latvian University of Agriculture, Jelgava (Latvia).- Jelgava (Latvia): Latvian University of Agriculture, 1997. p. 102-106

Conférence

Lauksaimniecibas zinatne cela uz 21.gadsimtu, Jelgava (Latvia), Apr 1997

Sur AGRIS depuis: 1997-08-15

Format: AGRIS AP

Fournisseur de données

Cette notice bibliographique a été fournie par Fundamental Library of Latvia University of Life Sciences and Technologies

Découvrez la collection de ce fournisseur de données dans AGRIS

Consulter Google Scholar

Si vous remarquez des informations incorrectes dans cette référence bibliographique, veuillez nous contacter à l'adresse agris@fao.org