Activation Programs and Successful Factors of the Prestige E Brand Development
Lee, S.S.;Choi, C.K.(Rural Development Administration, Suwon, Republic of Korea)
This study aims to analyze successful factors of the prestige E brand developed as one of the accomplishing methods the strengthening of competitiveness and to suggest activation programs. The successful factors of the prestige E brand are powdered red pepper of best quality, consistency system in production-purchasing-processing-sale, high-price policy and positive public relations.
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