Activation Programs and Successful Factors of the Prestige E Brand Development

Lee, S.S.;Choi, C.K.

Activation Programs and Successful Factors of the Prestige E Brand Development

Lee, S.S.;Choi, C.K.(Rural Development Administration, Suwon, Republic of Korea)

This study aims to analyze successful factors of the prestige E brand developed as one of the accomplishing methods the strengthening of competitiveness and to suggest activation programs. The successful factors of the prestige E brand are powdered red pepper of best quality, consistency system in production-purchasing-processing-sale, high-price policy and positive public relations.

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Ключевые слова АГРОВОК

marca comercial marque commerciale pepper pimienta poivre trade marks 농산물

Библиографическая информация

Опубликовано в

Korean Journal Food Marketing Economics

Том 21 Выпуск 2 ISSN 1598-9925

Нумерация страниц

pp. 41-56

Другие темы

Successful factor; 개발; 성공요인; Prestige e brand; 명품 브랜드; Activation programs; 활성화 방안; Powdered red pepper

Язык

Корейский

Примечание

Summary(En)

6 tables

25 ref.

Переведенный заголовок

농산물 명품 브랜드 개발의 성공요인과 활성화 방안

Тип

ФАО АГРИС — международная информационная система по сельскохозяйственным наукам и технологиям

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Activation Programs and Successful Factors of the Prestige E Brand Development

Ключевые слова АГРОВОК

Библиографическая информация