Activation Programs and Successful Factors of the Prestige E Brand Development
Lee, S.S.;Choi, C.K.(Rural Development Administration, Suwon, Republic of Korea)
This study aims to analyze successful factors of the prestige E brand developed as one of the accomplishing methods the strengthening of competitiveness and to suggest activation programs. The successful factors of the prestige E brand are powdered red pepper of best quality, consistency system in production-purchasing-processing-sale, high-price policy and positive public relations.
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书目信息
页码
pp. 41-56
其它主题
Successful factor; 개발; 성공요인; Prestige e brand; 명품 브랜드; Activation programs; 활성화 방안; Powdered red pepper
语言
韩国人
注释
Summary(En)
6 tables
25 ref.
翻译的标题
농산물 명품 브랜드 개발의 성공요인과 활성화 방안
类型
Directory
2006-05-15
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