A Survey on the Farmer's Shipping Patterns and Satisfaction for Marketing Channels
2007
Kim, J.S. (Gyeongsang National University, Jinju, Republic of Korea)
The purpose of this study is to analyze the Farmer's shipping patterns and satisfaction for Marketing Channels. To carry out this objective, Selling behavior of 35 farmers and 34 farmer's groups were investigated. Included main analyzing contents are shipping patterns and method. marketing channels, the selecting factor of marketing channels, the satisfaction for marketing channels, etc. The selection of marketing channels is important for farmers in that it realizes their income.
Show more [+] Less [-]AGROVOC Keywords
Bibliographic information
This bibliographic record has been provided by Korea Agricultural Science Digital Library