A Survey on the Farmer's Shipping Patterns and Satisfaction for Marketing Channels

Kim, J.S.

A Survey on the Farmer's Shipping Patterns and Satisfaction for Marketing Channels

2007

Kim, J.S. (Gyeongsang National University, Jinju, Republic of Korea)

The purpose of this study is to analyze the Farmer's shipping patterns and satisfaction for Marketing Channels. To carry out this objective, Selling behavior of 35 farmers and 34 farmer's groups were investigated. Included main analyzing contents are shipping patterns and method. marketing channels, the selecting factor of marketing channels, the satisfaction for marketing channels, etc. The selection of marketing channels is important for farmers in that it realizes their income.

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Mots clés AGROVOC

circuit de commercialisation corrientes de mercadeo economic competition marketing channels

Informations bibliographiques

Publié dans

Korean Journal of Food Marketing Economics

Volume 24 Numéro 3 ISSN 1598-9925

Pagination

pp. 1-18

D'autres materias

Shipping pattern; Concurrence economique; Distribution equipment; Competencia economica; Marketing efficiency

Langue

coréen

Note

Summary(En)

14 tables

8 ref.

Titre traduit

농산물 산지출하자의 출하형태 및 만족도 조사연구

Type

FAO AGRIS - Système international des sciences et technologies agricoles

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A Survey on the Farmer's Shipping Patterns and Satisfaction for Marketing Channels

2007

Mots clés AGROVOC

Informations bibliographiques