Effects of the number and type of attributes included in an attitude model: more is not better
1973
Wilkie, William L. | Weinreich, Rolf P.
AGROVOC Keywords
Bibliographic information
Effects of the number and type of attributes included in an attitude model: more is not better
Publisher Ind., Krannert Graduate School of Industrial Administration, Purdue University | West Lafayette, Ind., Krannert Graduate School of Industrial Administration, Purdue University, 1973
Paper (Krannert Graduate School of Industrial Administration. Institute for Research in the Behavioral, Economic, and Management Sciences)
Publisher
Krannert Graduate School of Industrial Administration, Purdue University
Other Subjects
Attitude (psychology); Marketing research; Motivation research (marketing)
Language
English
Note
by William L. Wilkie and Rolf P. Weinreich.
Includes bibliographical references (leaf 16).
Type
Text; Bibliography; Monographic; Government Publication
2024-02-27
2025-04-24
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