Effects of the number and type of attributes included in an attitude model: more is not better
1973
Wilkie, William L. | Weinreich, Rolf P.
AGROVOC关键词
书目信息
Effects of the number and type of attributes included in an attitude model: more is not better
出版者 Ind., Krannert Graduate School of Industrial Administration, Purdue University | West Lafayette, Ind., Krannert Graduate School of Industrial Administration, Purdue University, 1973
Paper (Krannert Graduate School of Industrial Administration. Institute for Research in the Behavioral, Economic, and Management Sciences)
出版者
Krannert Graduate School of Industrial Administration, Purdue University
其它主题
Attitude (psychology); Marketing research; Motivation research (marketing)
语言
英语
注释
by William L. Wilkie and Rolf P. Weinreich.
Includes bibliographical references (leaf 16).
类型
Text; Bibliography; Monographic; Government Publication
2024-02-27
2025-04-24
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